The way accountants win new clients is changing. As cloud accounting software becomes more prevalent, new and creative strategies for gaining business are rising to the fore. Read our new white paper, which contains case studies from a range of accounting practices, to learn more. [slideshare id=42602823&doc=whitepaper-dec-2014-strategy-for-winning-141211064514-conversion-gate01&type=d] If you liked this white paper, check out our must-reads page – packed with an archive of online articles, colourful infographics and other helpful documents for startups, small businesses and accountants.